Who are you and how are you different?
Ultimately the value of your brand hinges on the myriad ways that customers interface with you. From your corporate vision to the way your sales teams talk to a customer, to the ease of a transaction.
Biz Help 101 has built a solid, strong reputation in helping companies identify their clear space in the market. Our team of seasoned, senior consultants lead exercises on such critical topics as: cross-functional communication, mapping your sales process and customer touchpoints, innovation, competitive activity, brand differentiation, and identifying company core values.
We also work with client teams to develop positioning that differentiates and messages that articulate value.
Whether you are launching or refreshing, we’ll help you determine how your company’s goals, market trends and customer insights intersect toward an engaging, lasting and profitable brand.
Services:
- Research (please see Customer Engagement)
- Communication, perception and internal audits
- Target audience segmentation
- Competitive evaluation
- Brand positioning and articulation: promise, values, voice
- Messaging
- Internal brand alignment
