What We Do
Some people don’t like being on the outside looking in, but at Biz Help Marketing, we love it. It allows us to see our clients’ opportunities and challenges from a different perspective. They know our team of branding gurus will deliver better results – above and beyond what they imagined.
You’d be hard-pressed to find an industry we haven’t worked in. We know a lot of companies can say that, especially the bigger guys. But the beauty of being a branding firm our size is we don’t have teams based on specific industries – we do it all and work on it all. And we’re pretty proud of this. In the end, this expertise benefits the client. And for those times we’re faced with something new, well, we’ll jump in and learn as much as we can. We’re branding nerds like that.
Our branding services help companies envision their futures, through creative names, imaginative design, comprehensive brand strategy and insightful brand research. See for yourself.
Play on words? Don’t mind if we do
Branding is the construction of an identity, and a continual process, but at the foundation of every brand is its name. A strong brand name can convey a number of things like quality, reliability or clarity. But good names don’t happen overnight or by chance. It takes the perfect balance of creativity, purpose and strategic thinking to create strong brand names, which is something our verbal branding team has perfected over the years.
We partner with your team to merge innovative ideas with smart, strategic thinking to build enduring corporate identities, company taglines and product names. Our unique naming process guarantees that our creative solutions will enable you to achieve your business goals, differentiate you from your competitors and create connections with your target audiences.
Here’s what our verbal branding team can do for you:
- Global Brand Name Development
- Global Trademark Prescreening
- Tagline Creation
- Global Linguistic Evaluation
- Corporate Identity Development
Much more than just pretty pictures
You only get one first impression; what is yours worth to you? A strong visual identity sets the tone for your brand and at Biz Help Marketing, we specialize in understanding the impact and implications that design has on your business.
Our designers are problem solvers and strategic thinkers. We approach each project with a refined balance of creative vision and strategic foresight resulting in a singular, memorable design that encompasses the essence of your brand.
Here’s what our designers can do for you:
- Corporate Identity Development
- Logo Development
- Brand Standards
- Identity and Stationery Systems
- Package Design
- Marketing Collateral
Because success is a strong marriage of business and brand strategies
Successful brands are built on a foundation of meaningful brand strategy. And, that strategy provides the framework for what your brands mean and how they should be organized.
Oftentimes, making decisions about the future of a brand can be politically charged and challenging for an internal team to confront on its own. It’s difficult for a company to be objective about themselves – tenure and passion have a tendency to cloud constructive decision-making.
That’s where we come in. In our collaborative strategy process, we balance business planning with creative thinking to create a clear roadmap for where you want your brand to be in the future. But it doesn’t end there – we also design effective brand strategy tools to help you stay on the path to success.
Here’s what our brand strategy team can do for you:
- Brand Assessment
- Brand Positioning
- Brand Messaging
- Brand Architecture
- Portfolio Nomenclature